Temple basketball's all-time leading rebounder and captain of the 1969 NIT Championship team, is in his fifth year as Assistant Athletic Director for Major Gifts. Baum's appointment took him across North Broad Street from the University's Office of Development, where he had worked since 1985, recently serving as director of major gifts.

In 2003, Baum raised close to $1 million for the University through endowments and scholarships. He was also instrumental in establishing the John Chaney Endowed Scholarship Fund. The Philadelphia native and Big 5 Hall of Famer also completed his tenth season as color analyst on the Owls' men's basketball broadcasts in 2007-08. A three-time all-city selection, he was enshrined in the Temple Hall of Fame in 1979.

Baum was drafted in both the NBA and ABA. He played in the NBA for three seasons with the Chicago Bulls (1969-72) before competing in the ABA for three years with New Jersey (1972-74) and Indiana (1974-75).